Whether you are looking to build a brand new, purpose built hot yoga studio, or add heating to an existing yoga centre to provide an additional offering to your customers / clients / yogis, there are a few things to consider:CLICK HERE for Our New Hot Yoga Studio Design website
Hot Yoga Studios seem to popping up all over the UK, and since entering in to the market of hot yoga we have seen another rise in the popularity of this practice, mainly because it is affordable for a newly qualified teacher, or even a well established teacher or yoga entrepreneur to start up their own studio by using some very basic, but vital principles of heating and humidity and designing an attractive studio around this equipment. Most of the clients we have are entrepreneurs looking to make the most of utilising hot yoga because of the health benefits and the impact they can have on other people's lives.
As a company, you may have noticed we tend to stay out of the spiritual side of yoga when blogging about hot yoga studios, mainly because we just don't have the experience and we are not qualified to talk about it. We are also sometimes asked if we practice hot yoga at Humidity & Heating Ltd - the truth is we don't, but that doesn't mean to say we don't know what we are talking about when it comes to specifying the right type of heating for a brand new studio - in fact, it can work in our favour as we can take a very objective view of what is needed in the room in order to reach the high temperatures of 30, 35 and even 43⁰C.
Hot yoga has come with quite a bit of controversy over the case of Bikram Choudry trying to sue certain people for copying his brand of hot yoga, but now that yoga teachers and entrepreneurs have cottoned on to the fact that you can create your own brand of hot yoga in a heated room and call it what you like. We have nothing against Bikram Choudry whatsoever, and he has paved the way for us to bring hot yoga to town! He, perhaps without wanting it, has opened up the market for aspiring yoga entrepreneurs to open their very own practice, and to bring the ancient art of yoga with heat to the masses. Yoga, after all, is the fastest growing market in the health and fitness industry, and the demand is outweighing the supply at the moment.
It has been a great experience being part of this fast growing market and I expect we have not seen the end of this growth. In fact I predict we will see more growth in 2013/2014 with more teachers becoming qualified through existing studios offering hot yoga training for yoga teachers, plus companies such as Group X Training, who offer hot yoga training to fitness professionals - helping them to become qualified and briefed on what it takes to set up and Jayne Nichols has plenty of experience within health and fitness industry and has seen what works and what doesn't work, and f you are debating moving in to the hot yoga market, Jayne would be a great person to get in touch with. You can reach her here:
Some studios are using hot air systems, others are using infrared heaters - whatever it takes to get the room to temperature, and to get people sweating at those high temperatures, and what type of power supply is available is going to be key to setting up a hot yoga studio.
Perhaps by shedding some light on the potential problems one might experience in setting up a studio, it could prevent a few headaches.....:
Smell - because of all of the sweat pouring out of the bodies of those practicing it is obvious that you are going to need to address the issue of stale sweat and dead skin that has sloughed off the bodies during the class. There are a few things you can do to prevent the build up of the smell.
1. After every class use an industrial type water based vacuum cleaner to wash and suck up the dead skin and sweat from the floor.
2. Add essence to the steam humidifier to add a pleasant aroma to the existing studio while the class is running.
3. You can encourage people to bring their own mat to the class so that the mats are taken away with them, or have your own branded yoga mats so that you are also advertising when people are out and about. We often see yoga mats popping out of people's bags whilst on their way to the class - how cool would it be to see your name on that mat as they walk past many onlookers.
4. You can also invest in PRO-B, an antibacterial and 100% natural way to clear the bugs that cause the smell by using pro-biotic ingredients to literally eat the bugs responsible for the stench thereby leaving the room not only fresh but also completely cleansed of dodgy bacteria.
Power Supply - having enough power is critical to setting the hot yoga studio up. Single phase is not going to cut it unfortunately - so either find a place that has three phase power, or upgrade the existing system which can be done through your local electricity provider, such as UK Power Networks if you are living in or around London for example. The infrared heating and the commercial humidifiers we use can take up many many kilowatts of power obviously depending on the size of the room and the temperature you are planning to achieve, however, having a good solid power supply in place, with a trusty and qualified electrician will go a long way to getting set up. Be sure to hire expert installers to complete the project, and be sure to have the installation work guaranteed and signed off with 'agreeables' of the system.
Timing of contractors - usually you will have three or four different contractors and professionals on site trying to get their part of the job done. Good project management in this case is going to be essential getting the timing right with builders, electricians, architects, air con and ventilation contractors to get them working around each other and not on top of each other. There will always be mistakes along the way, but so long as someone is in charge of timings and has the last say on what is happening when the project, in theory should run relatively smoothly.
Budget - as with most budgets, expect to add at least 20% on top of your original plan because of problems or timings of builders and contracts. For example, a builder may come to site and find the electrician is doing work that will get in the way of his building, and so he will have to come back on another day, meaning they will probably charge you for the day of lost labour. In addition, you may find you need add extra for the heating, or the controls or just an extra day to commission the whole project and make sure everyone is up to speed on the controls of the whole system. It is worth adding a buffer to your budget, and letting any investors you may have know of possibly complications that can arise from any new project.
Marketing - this is not really our territory but we have seen some of the studios we have worked with really go to town on their marketing and make it work for them, and others have merely opened and hoped for a flood of new clients. If you are new to the market, having a big sign in a prominent position on the main road is going to get you the most attention and will get 'walk-ins'. Having a quality website explaining the concept of your hot yoga studio, and the type of community you are creating, along with a scheduler will help you to manage the online timetable and complete bookings and payments, make any special announcements of class cancellations, or to welcome a new instructor, to offer an award the yogi of the month, etc, etc. Anything that creates a community feel to the marketing will go a long way. I don't need to mention too much about social media, but this really will be the best way to alert yogis of new classes, educating your followers by posting certain poses with explanations, etc will also go a long way to client engagement and repeat visits. The art of marketing is to keep it fun, enjoyable and as though you are helping them, giving stuff away like diet advice, and tips on health. There is so much to be added to your offering other than just giving yoga classes, because you're going to be offering people how to improve their lifestyle. They will come to you with other problems that you can solve. Even the basic principle of offering water, coconut water, etc in a fridge next to the studio reception is going to increase revenue but importantly show that you are looking after your clients as well. It shouldn't be all about the money, but the value you are bringing to people's lives, and what you are adding to them during that 1- 2 hour experience in your studio is appreciated. Are people welcomed in the way you would want to be welcomed - are your clients being given what they need - a tranquil or upbeat place to sweat it out and come out feeling alive and fresh and buzzing as hot yoga promises to do.
Finding a suitable room to use for hot yoga can be difficult. The most important things to consider are the following:
There are many calculations that are involved in specifying the type of heat recovery, heating and humidification needed for a successful installation. We have experience in providing tailored packages for hot yoga operators, so feel free to get in touch for a professional and accurate quotation.
Take a look at our blog for more information: euroheating.blogspot.com
If you are a studio owner, fitness club owner or instructor looking to become qualified in teaching hot yoga sessions, and you need a specilist hot yoga certification....
Humidity & Heating Ltd
Unit 1E Park Office,
Monument Business Park,
Telephone : 01865-400-577
Mobile : 07714 159800
Alt-Telephone : 01865-400-502
Humidity & Heating Ltd
Humidity & Heating Ltd
Humidity & Heating Ltd
Unit 1E Park Office,
Monument Business Park
Account options are available, or if you wish to make a one off payment, we accept all major credit cards.
Call us today to get a quote!
When you need the experts be sure to contact Humidity & Heating Ltd. For complete specification, installation or maintenance and servicing agreements, Humidity & Heating Ltd are able to offer the complete solution tailored to your specific requirements. With over 50 years of experience our wealth of knowledge makes us the natural choice and enables us to provide cost effective solutions for all application.
Whatever your humidity or heating requirements we are the reputable specialists to call. For further details on what we can offer please don't hesitate to contact us on
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